It’s always inspiring to watch a talented craftsman at work. Especially when that craftsman is creating beautiful hand-etched magnums of Virage!
Dave uses a lathe to laser-cut a stencil for sandblasting out his design. He does this micro-sandblasting by hand to ensure an even “excavation.” On a full bottle of wine! What makes Dave so cool is that in his “day job” he runs heavy excavation equipment–the kind of stuff you ride around on. Quite a range of skills on this guy…
With full creative license to design what he thinks suits our brand, he decided to do a ‘reverse’ image of our label. He can do a perfect re-creation of the paper label; but Dave says, “I hate it when someone gets real close and says, ‘oh, it’s etched.'” He wants to use the glass in the design in ways a paper label can’t do. Very cool.
The next step is painting. Dave mixes paint, keeps up a conversation, disciplines his son, finely misting layers of color, no problem. We went with two colors: cream for the logo and gold to highlight the vintage and NAPA VALLEY. Meanwhile, to give Dave a break from my questions, I can head out front while his son explains to me the intricacies of flying radio-controlled helicopters… also very cool.
The project is to create 20 beautiful hand-etched, wax-dipped 1.5L bottles that will be donated to special auctions and charity events and hopefully enjoyed with a wonderful meal by the winning bidders and their friends. I’m just sure this wine will taste even better with all the love Dave has put into creating a beautiful bottle.