Joe Herdell went through 500 fonts before choosing this one, trying to balance “old world” style with forward-looking, but handcrafted wines. He captures a feminine feel to match the suppleness of Cabernet Franc.
He hit the nail on the head if you ask me. It’s fabulous. Love the curves, love the skips of the old fountain pen. Go Joe!
The final design will have an embossed “swoosh” curving around this script –his representation of the ‘bend in the road.’ We’ll see how that looks next round but he’s getting close!
Now this is getting fun…