THE BRAND

A virage is a bend or curve in the road, a change in perspective.  Literally translated: a banked turn, as on a mountain road.

Our turn in the road of Napa Valley winemaking banks right–in the Bordeaux blending tradition.

Trained in St. Emilion, our first winemaking consultant helped modeled Virage on the great wines of Right Bank Bordeaux.

Inspired by the supple texture and complexity of Right Bank blends, we chose sites where these varieties thrive in Napa Valley.  Our primary vineyard in Northeastern Carneros, with multiple knolls and unique soils (more typical of higher elevation Mt. Veeder), enjoys tempering influence of San Pablo Bay, providing a long ripening season to slowly develop a tapestry of flavors, maintain acidity, and keep alcohol in balance.

The Bordeaux Blending Tradition

Our philosophy follows a traditional Bordeaux model.  In Bordeaux, by laws designed to protect the region’s reputation, all red wines are blends of (up to) five closely-related grape varieties.  Grapes are planted/grown based on what works best at each site, then blended to create a balanced expression of each vintage.

Bordeaux wine labels don’t offer the percentage of each variety in the blend.  It’s just not necessary.  After many generations, winegrowers have figured out which grapes work best in their vineyards to produce the most complex and elegant wines.  However, since blends follow the soils and climate, the chateaux (wine producers) can be roughly divided by the river running through Bordeaux;  on the Left Bank, to the south, Cabernet Sauvignon dominates, while the northern Right Bank is largely planted to Merlot and Cabernet Franc.  Petrus (mostly merlot) and Cheval Blanc (mostly cabernet franc) are two prized Right Bank producers, from Pomerol and St. Emilion.

Blended American Wines

Unable to use the word “Bordeaux” on a label to explain a Bordeaux-style blend, promoting individual grape varieties became a practice of American wineries.  Well marketed and producing great wines in many sites, Cabernet Sauvignon–the hardy 17th century cross of ancient Cabernet Franc and vigorous Sauvignon Blanc–has become nearly synonymous with Napa Valley.

With 33 different soil series (compared to 4 in all wine regions of France), plus a wide range of micro-climates, we believe the Napa Valley can hardly be defined by just one of the Bordeaux grape varieties.  Check out Napa Valley Vintners’ Napa Valley AVA Soil Series for a graphic image of the rich geologic diversity of Napa Valley.

What cool climate growers know:  a long, slow ripening season creates well-structured, supple wines of striking complexity–all at lower sugar (alcohol) levels.  In Napa Valley, Cabernet Sauvignon thrives in upvalley heat, while Cabernet Franc and Merlot can achieve their full character potential grown closer to tempering marine influence.

From the cooler side of Napa Valley,

8 Responses to THE BRAND

  1. Barbara Cameron says:

    Beautiful pictures! Makes me want to be there. Can’t wait to see this bottle and enjoy it’s contents!

  2. Emily says:

    Thanks Barbara! I can’t wait to have a bottle to show you. I’m meeting with the label designer tomorrow and I hope he’s feeling creative!

  3. Ron B. says:

    Issues with the website? Nothing seems to be loading. I hope signups haven’t closed already!

    Your story is fantastic. I too was bitten by Bourriquot about 10 months ago, and managed to snap up a couple of cases of 04-06 during the downfall. Thank you for taking the inspiration and running with it – I’m looking forward to the first Virage release.

  4. Emily says:

    Hi Ron!! I’m insane for the 2004 Bourriquot. Know that we hold that wine as the standard for Virage. I was not as fond of the 2006, but maybe it needs more time. You’ll love our 2007, and YES, issues with the web holding page not loading today!!!! We’re runnin’ with it alright, and sometimes we’re runnin’ a bit fast! I’ve got your email ON THE LIST; you will not be left out!

  5. Cool project, glad I stumbled onto this! As much as I like the concept of the wine, the business model is perhaps the most creative part. Usually I read about a Napa start-up and it goes as follows: spend exorbitantly on land and McChateau, hire many famous consultants, ignore these costs, Cabernet Sauvignon, cult-style. But the last thing the world needs is another $150 Cabernet Sauvignon. It’s refreshing to see a different sort of project that eschews warm to hot climate Cabernet Sauvignon (large diurnal flux is no doubt important, but how many people know northern Napa is most similar to Southern France in heat summation–and would they pay a premium for Languedoc Cabernet?) for cool-climate Cab Franc and Merlot. I wish you luck with this project! I will be much less worried about depleting my Bourriquot stash now that there is a producer to continue the legacy.

  6. Thank you for stopping by my blog! If my photos made you want to move to Atlanta, yours is making me want to move to Napa Valley! And I love our “Right Bank” connection. :) I never realized there was one in Bordeaux as well!

  7. lyssa says:

    Emily! Not sure if you have a tasting room or not – coming up today with a group of friends and would love to see you and your winery!!! Email me if you are around!!
    Lyssa

  8. jkirmsen says:

    Hey Emily, Lost my phone and thus your number. I have an empty keg here for pick up whenever you’re in the city. Wine was great, people loved it. -Jason Fat Angel

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